VIDEO

Your website needs video.  You know that already.  According to Forbes Insight, 59% of senior executives would rather watch a video than read text. About 65% of those who view a video click through to the vendor’s website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad and about 50% went on to make a purchase for their business.

Video marketing increases sales and leads. Businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through rates, and higher conversion rates.

The average website visitors who view a video stay on the site an average of 2 minutes longer than those who don’t.

When marketers include a marketing video in an email, the click-through rate increased by 200% to 300%.

ANALYTICS

Have you ever asked one of the questions below?  Have you ever spent a ridiculous amount of time trying to combine multiple CSVs from social networks to create a consolidated report? If so, you need a dashboard.  We build custom dashboards that allow you to make effective decisions to help grow your business.  The dashboards are built using your data sources and display goals related to your business.  Dashboards can be built for different company roles like Executive, Financial, Sales, Support, and Marketing.

  • What is our most cost effective traffic source?
  • What traffic source has the biggest benefit on our news content?
  • How did our keyword performance for this month compare to last month?
  • Which monthly newsletter has the highest open rate and which articles in the newsletter received the most clicks?
  • We spent a lot of money on Salesforce.  Are we using it effectively?
  • How many video views did our Corporate Story receive last month.
  • How many video views did our Corporate Story receive last month.
  • What city generates the most traffic to our site?
  • Is Linkedin advertising more effective than Google AdWords?
  • How many sales were generated by the recent email campaign?
  • How does web, social, and video traffic have an effect on our revenue?
  • Our CEO is asking for a report about the new website we built.  What can I show them?

WEB

Obscura Media has developed an innovative approach to deliver highly targeted content to specific user audience types.  The Audience Identification strategy was born out of many client brainstorm sessions where we reviewed dozens of similar and competitor sites for clients.  The sites all started to blend together and have similar structure, content, and language.  The sites were built to use language and structure that displays a variety of services to all audiences.  This approach is not effective given the limited amount of time a business has to connect with user’s that visit the website.

The Audience Identification strategy uses a big-data approach to display targeted content specific to a user’s geographic region and business vertical.  The identification data is generated from a combination of user engagement, newsletter tracking, existing database information, and social data.  The targeted content creates a maximum impact on the user with limited time spent on the site.